A men's tug-o-war team in action at the annual Beith show in Ayrshire. The majority of Scotland's land area is free of people with a density of 40 people/ km2 with 70% of the population living in the central lowlands. England by comparison has the highest density in Europe at a projected 419 people/km2 by 2015. Most the population lives in the central belt stretching from the Clyde to the Forth, Glasgow to Edinburgh, yet these urban hubs depend in many respects on a rural economy for money but also cultural appeal and creating the brand that sells the nation abroad. Farming brings in around £800 million to the Scottish economy annually predominantly livestock, cereals and other crops including potatoes.